BRANDING, UX, PRODUCT DESIGN

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Toyota Prius 2016 Launch

Tasked to help pitch on the Toyota 2016 Prius dealer launch, I developed an event identity system and digital platform that could encompass the entire event cycle.

Referencing both the 2016 Prius's angular styling and the three core concepts behind the car - EVOLUTION, TECHNOLOGY and SOCIAL RESPONSIBILITY - the triangular motif acts as a unifying element across physical and digital touchpoints.

Acting as a digital concierge for the delegates, the App platform assists with pre, during and post-event processes. Event registration, drive program navigation, workshop polling, and post-event dealer education, makes the App a complete go-to resource for all event attendees.

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