UX, DIGITAL DESIGN
Connoisseur Ice Cream
Experience, provenance, and style, are central tenants of a connoisseurs life and enjoyment. It was this singular insight which guided the website redesign for Peters Ice Cream premium brand, CONNOISSEUR. Evocative imagery paired with a refined UI, created a brand aligned experience and helped to build user engagement.
In the first week of the site going live, website traffic increased over 60%.